a premium experience to convey the brand in a premium stage it belongs to. The
visual identity work done on the rest of the brand naturally paved the way
through to the Direct Mail communication. When customers buy a car, they were
greeted with a communication plan that communicated the right message at the
imagery, typography and colour was considered not only from the consistency
point of view but also elevating the DM’s from being something that informs to
something that has a permanent place on the coffee table.