Project info

Volvo — Direct mail



Volvo needed a premium experience to convey the brand in a premium stage it belongs to. The visual identity work done on the rest of the brand naturally paved the way through to the Direct Mail communication. When customers buy a car, they were greeted with a communication plan that communicated the right message at the right time.

The layout, imagery, typography and colour was considered not only from the consistency point of view but also elevating the DM’s from being something that informs to something that has a permanent place on the coffee table.














Team

Creative Director

Bes Bujupi


Copywriter

Oliver Rogers

Design Director / Designer

Tom Wysocki